Template

Subject: [Name of team] Brainstorm for [time period]

Hi team,

We're excited to kick-off planning for [time period], and wanted to share some context. The goal is to spend [duration] coming up with ideas to [insert vision of your team].

We will send out a pre-read on [date] with more details on specific brainstorming questions. Full timeline on how this brainstorm session fits into planning is below.

Thanks, [Your name] + [Your eng/design partner]

—

**Key dates: **

• MM/DD: Send out pre-read for brainstorm
• MM/DD: Day of brainstorm
• MM/DD: Compile ideas into an un-prioritized roadmap and share with brainstorm crew
• MM/DD: Draft prioritized roadmap
• MM/DD: Draft OKRs based on prioritized roadmap
• MM/DD: Size the business impact to finalize OKR targets
• MM/DD: Share OKRs and roadmap with original brainstorm crew
• MM/DD: Review OKRs and roadmap with executive team
• MM/DD: Incorporate feedback
• MM/DD: Kick off new quarter

Example

Subject: Discovery Brainstorm for Q4

Hi team,

We're excited to kick-off planning for Q4, and wanted to share some context. The goal is to spend 90 minutes coming up with ideas to grow expansion GMV (retailers ordering from new brands).

We will send out a pre-read on 8/15 with more details on specific brainstorming questions. Full timeline on how this brainstorm session fits into planning is below.

Thanks, Linda, Amy & Bob

— **

Key dates:

• 8/15: Amy to send out pre-read for brainstorm