Goal:

• What are the top 1-2 things you would like to get out of the interview?
• Your goals will shape your prepared questions and improve your own clarity

Audience target:

• Who specifically do you plan to interview to achieve above goals?
• If exploring 0 to 1 ideas (brand new things), focus on a specific high-intent group
• If exploring 1 to n ideas (improvements to existing things), focus on current customers of the idea and any incremental ones you want to reach

Context:

• 1-2 lines to frame the conversation but don't give away what you want to hear to avoid leading the witness

Interview questions:

• Focus on open-ended questions
• During open-ended exploration, helpful to ask about: goals, pain points, current solutions to pain points (if any), why said solutions work vs. not, wish list