Goal:

• Learn whether the problem is a real, high-priority problem for the customer

Audience target:

• Focus on customers likely to have the problem and then figure out if there's enough of them to warrant building a solution

Context:

• Give context, but don't explicitly mention the exact problem yet to avoid leading the witness

Interview questions:

• Focus on open-ended questions to gauge whether the problem is truly high-priority to the customer
• Understand how they are currently solving said problem
• Gauge whether current solution is good enough, and if not, what's missing
• Check if they have been searching for a better solution; actions > words
• Ask how much value the solution they’ve described as ideal would bring them, esp. in terms of time / money saved — layup for next question
• If you were to build the ideal solution they’ve described, and you were planning to charge $X, would they be interested in signing up for a early-bird price of $Y? — gauge willingness to pay