Goal:
- Learn whether reordering is highly inconvenient compared to other issues
Audience target: — focus on customers likely to have the problem
Buyers who have either 1) tried to reorder, and 2) have bought X+ things and are due to reorder.
Context: — don't explicitly mention the exact problem yet to avoid leading the witness
We wanted to check in to see how you were finding the shopping experience. Feel free to be completely candid. We just want to make the best possible product for you.
Interview questions:
- To start, how are you finding the shopping experience?
- What bothers you?
- What % of your overall purchases are new things vs. reorders?
- Why do you reorder? How do you decide what to reorder? How do you know when to do it?
- You mentioned tracking reorders is a problem. How are you currently solving it?
- It sounds like you don't have an ideal solution yet. Have you looked for better ones? How much have you spent on them?
- If we take a step back, how does reordering compare to all the other problems you face?
- It looks like you've reordered with us. How did you go about it? What did you think?
OR
It looks like you haven't reordered with us. Can you share more about why?
- If we were to build a solution that does [XYZ; include attributes they’ve described as important], how much value would it bring you? How much time / money would it save for you?