Goal:

• Explore the concept of an express reorder flow

Audience target: — focus on customers likely to have the problem Buyers who have either 1) tried to reorder, and 2) have bought X+ things and are due to reorder.

Context: — don't explicitly mention the exact solution yet to avoid leading the witness

We wanted to run a new idea by you, but before we dive in, had a few questions to start:

Interview questions: If we haven't talked to them about reorders yet, repeat the questions from Validate a problem

Transition to designs: — don't pitch or explain. See what they figure out on their own We have a prototype to show you. Feel free to be completely candid, and put your thoughts on speakerphone.

• Can you tell us what you're looking at?
• What do you expect to happen now?
• What does X mean to you?